HOW TO OPEN A SPECIALIST AND SPICE STORE FROM THE WORLD FOR BUSINESS
Micro-niche stores prove that you can compete with large retail chains, specializing in one type of product, but subject to the greatest variety. Not a single supermarket or a whole retail chain can afford it.
For example, various types of small spices, as well as mixtures of their own authorship, have become what attract customers to a small store located not far from supermarkets of food products.
HOW TO OPEN A BUSINESS FOR SALE OF SPECIES WITH MINIMUM INVESTMENTS?
Spice shop is open.
It all started 5 years ago when a work colleague presented his idea for a business. Then it grew into a spice trade from around the world. It was the spark that sparked a thriving business in the retail and service industry, Spice of the world.
Today we trade not only in the store, but also through the Internet and even door to door of a private house and in different markets in our own and outside our region. Here you can buy spices and seasonings from around the world:
Spices – this is a very convenient product for sale via the Internet from the point of view of the seller. Weight is small, the price is decent. But such a product is not always convenient for the buyer, who often has to pay more for delivery than the cost of the spices themselves. In addition, online stores have a fairly high competition.
Therefore, we put the main emphasis on mobile direct marketing – “door-to-door sales” on a commercial vehicle with a store logo and outdoor advertising. The most important thing here is to think over the logistics routes correctly. Also, with a car you can sell directly near markets or in other places of large crowds. Mobility today provides significant benefits in small businesses!
We sell the most exotic spices, in addition, we create our own author’s marinades (for meat, for fish, for groceries, etc.), originally mixing different spices harmoniously combining different notes of flavoring aromas.
EXAMPLE OF A STORE FOR SALES OF SPICES AND SPACES FROM THE WORLD
Shelves with spices in the store.
At the stand of the store you can find agricultural fairs and regional events.
Among the world’s spices, besides teas, we find exotic probe green coffee, La Pacho, Goji berry or Xylitol or Indian Garmasala … New tastes and herbs attract consumers who are eager to ask about them. Cassettes used for the production of sausages, sausages and pastes are popular among home-made meat producers. Customers most appreciate the mixes created in our Spice of the world store. We can confirm this because we ourselves have tried our own marinade. Its distinguishing feature is that it did not contain salt. Over time, we discovered a tendency for customers to prefer seasonings and marinades that are low in salt. Our customers very often pay attention to this.
When selling spices, it was necessary to get all the consent from the Sanepid. The basis for business reliability is the right approach to the client. The store and the car used to transport goods must be not only aesthetic and exciting, but above all high standards of sanitary conditions. In such a car there is a cleaning book that contains data on the number of times a weekly cleaning is performed and data is recorded when applying sanitary-hygienic procedures. Everything is regularly monitored by the sanitary services – this not only protects against fines, but also significantly affects the image of the business.
COMPETITIVE STRATEGY AND PROMOTION OF THE SPECIAL STORE AS A BUSINESS
Home delivery spices.
One of the basics of the spice trade was to organize advertising. From the very beginning of the launch of the business idea, it was decided to make business cards, flyers and outdoor advertisements on the machine used for door-to-door sales.
There are a lot of diplomas, certificates, letters of appreciation with gratitude or awards from those who document the laurels won at competitions in the store at the stand. Undoubtedly, the fame of these successes, of course, is an essential advertising aspect. The Spice of the world spice shop itself is a business card, not the main source of income for a business. The main profit is brought by direct sales from a mobile store on wheels – cars.
We can safely say that the store is one of the attractions in the city district. The interior is aesthetic. There is no shortage of exhibited assortment and goods sold. However, it should be recognized that beautiful bags, transparent bags and handbags are a very grateful packaging material for displaying spices on a store window.